The Generative Organization

How do the most innovative companies manage to make 10× leaps while others settle for small steps? They become Generative Organizations, where people and AI work together to develop, test and launch ideas faster and smarter. This hands-on guide, created by innovation catalyst Bryan Cassady with 35 AI experts and feedback from over 150 reviewers, equips you with tools, prompts, and proven principles to do the same. Understand the three types of AI and focus on the one that drives breakthrough innovation. Use a step-by-step AI process to align, build, communicate, review and improve ideas faster. Foster a culture of experimentation with smart, affordable testing that leads to greater success. Whether you're a CEO, product leader, or founder, this book is your guide to growing exponentially with AI and making collaboration with AI your greatest competitive advantage.