65% of CEOs of large companies are afraid of being overtaken by disruptive start-ups in the innovation race. The supposed solution: copy the methods of the start-ups. But this is a fatal mistake, because corporations are not start-ups! And so most ideas fail, and innovation becomes a frustration. Why is this so? And what is a solution that enables large companies to innovate in a customer-centric and successful way? The answer is the 5C process for efficient innovation. With it, the authors close a gap in the practice-oriented innovation culture - and bring the desire for innovation back to corporations.
Book
The Corporates Strike Back
How large companies win the innovation race against disruptive start-ups
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English
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Authors
Lucas Sauberschwarz
Managing Partner
venture.idea
Dr. Lysander White
Partner
venture.idea
Chapter Overview:
- Foreword by Prof. Dr. Alexander Mädchen, Karlsruhe Institute of Technology (KIT)
- "Innovate or die": Efficient innovation instead of inefficient start-up thinking
- ~Big business in the past: From patent factories to the innovation dilemma
- ~Large companies today: Inefficient start-up thinking in separate innovation units.
- ~Big Business Tomorrow: Efficient Innovation with Customer Fit and Traction
- ~From theory to practice of efficient innovation
- Efficient innovation with the 5C process
- ~Configuration: Don't think freely!
- ~Customization: No problem is no solution either
- ~Compilation: He who wants to reap must first sow
- ~Construction: Think inside the box
- ~Conversation: Where there is a way, there is a will
- The "Innovation Machine": Efficient Innovation in Large Enterprises
- ~Organizational anchoring of efficient innovation
- ~Characteristics of an efficient innovation unit
- ~The implementation of efficient innovation in large companies
- Conclusion: The end is not near
- As well as numerous practical comments & examples from Commerzbank, TÜV Rheinland, L'Oréal, Deutsche Telekom, OSM Maritime Group, Media-Saturn, German Aerospace Center, Hymer, Deloitte, PepsiCo and many more...
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