65% of CEOs of large companies fear being overtaken in the innovation race by disruptive start-ups. The supposed solution: Copying the methods of start-ups. But this is a fatal misjudgment because corporations are not start-ups! And so most ideas fail, and innovation becomes frustration. Why is that? And what does a solution look like that allows large companies to innovate in a customer-centric and successful way? The answer is the 5C process for efficient innovation. With this, the authors close a gap in the practice-oriented innovation culture - and bring back the desire for innovation in corporations.
Book
The Corporates Strike Back
How large companies win the innovation race against disruptive start-ups
Publication Data
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Language:
English
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Authors
Lucas Sauberschwarz
Managing Partner
venture.idea
Dr. Lysander Weiss
Partner
venture.idea
Chapter overview:
- Foreword by Prof. Dr. Alexander Mädchen, Karlsruhe Institute of Technology (KIT)
- “Innovate or die”: Efficient innovation instead of inefficient start-up thinking
- ~Big business in the past: From patent factories to the innovation dilemma
- ~Large companies today: Inefficient start-up thinking in separate innovation units.
- ~Big Business Tomorrow: Efficient Innovation with Customer Fit and Traction
- ~From theory to practice of efficient innovation
- Efficient innovation with the 5C process
- ~Configuration: Don't think freely!
- ~Customization: No problem is no solution either
- ~Compilation: He who wants to reap must first sow
- ~Construction: Think inside the box
- ~Conversation: Where there is a way, there is a will
- The “innovation machine”: Efficient innovation in large companies
- ~Organizational anchoring of efficient innovation
- ~Characteristics of an efficient innovation unit
- ~The implementation of efficient innovation in large companies
- Final word: The end is not near
- As well as numerous practical commentaries & examples from Commerzbank, TÜV Rheinland, L’Oréal, Deutsche Telekom, OSM Maritime Group, Media-Saturn, Dt. Zentrum für Luft-und Raumfahrt, Hymer, Deloitte, PepsiCo and many more…
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