Book contributions

How Corporations Can Win the Race Against Disruptive Startups

Contribution to the book "Digital Marketplaces Unleashed" by Linnhoff-Popien et al.

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The technological progress of the 21st century is massively influenced by the digital upheaval: There is no future without digitization. The sale of products and services has left the classic point of sale and now takes place via a variety of channels. Whether in the automotive industry, in travel and transportation, in cities, or in the financial sector - everywhere, newly designed ecosystems are emerging, data is being generated and analyzed in real time, and companies are competing for mobile access channels to customers in order to learn about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as user-generated content, influencing the market and building or destroying trust.

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