How Corporations Can Win the Race Against Disruptive Startups

The technological progress of the 21st century is being massively influenced by the digital revolution: there is no future without digitization. The sale of products and services has left the classic point of sale and now takes place via a variety of channels. Whether in the automotive industry, in the travel and transport sector, in cities or in the financial sector - newly designed ecosystems are emerging everywhere, data is generated and analyzed in real time, and companies are competing for mobile access to customers in order to understand their individual contexts and preferences. In return, customers can now publicly share their opinions, experiences and knowledge as user-generated content, enabling them to influence the market and build or destroy trust.