Efficient innovation with the 5C process

For many established companies, the ability to innovate successfully has become the decisive factor for future competitiveness - and one of their greatest challenges. On the one hand, the core business must be optimized; on the other hand, new, customer-centric innovations should provide growth impetus. Established companies must learn to work with strategies, processes and models that can leverage existing strengths from the core business while at the same time taking into account implementation complexity. The methodology whitepaper on the 5C process describes how established companies can win the battle against disruptive startups with efficient innovation.