Efficient Innovation with the 5C Process

The ability to innovate successfully has become a decisive factor for the future competitiveness of many established companies - and one of their greatest challenges. On the one hand, the core business must be optimized, and on the other hand, new, customer-centric innovations should provide growth impulses. Established companies must learn to work with strategies, processes and models that leverage existing strengths from the core business while taking implementation complexity into account. The methodology white paper on the 5C process describes how established companies can win the fight against disruptive start-ups with efficient innovation.