Book

Innovation for Growth

Growth of traditional industrial enterprises through strategic innovation

Publication Data

Publication:
2025
Language:
German
Pages:
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Authors

Digitalization, sustainability, global competition, and geopolitical framework conditions pose new challenges for traditional industrial companies. In order to successfully address these with the identification, development, and realization of suitable business potentials, strategic innovation is required. Scientifically sound and with numerous practical examples, this book explains the necessary dynamic capabilities for organizations and shows a systematic approach to establishing and applying them. For decision-makers, the work serves as both a wake-up call and a solution for lasting success in the highly dynamic market environment of the 21st century.

Table of contents
  • 1 Innovation is not an end in itself
  • 2 Dynamic capabilities for strategic innovation
  • 3 Strategic innovation management system for establishing and applying dynamic capabilities
    • 3.1 Innovation development process
    • 3.2 Innovation strategy process
  • 4 From strategic goals to optimized innovation portfolio
    • 4.1 Define innovation contribution
      • 4.1.1 Strategic goals for innovation
      • 4.1.2 Strategic value contribution
      • 4.1.3 Opportunities and risks
      • 4.1.4 Strategic focus areas as 'innovation clusters'
    • 4.2 Evaluate innovation portfolio
      • 4.2.1 Compile innovation portfolio
      • 4.2.2 Evaluate and analyze innovation portfolio
      • 4.2.3 Determine innovation gap
    • 4.3 Identify new innovation potentials
      • 4.3.1 External and internal analysis
      • 4.3.2 Derivation of new strategic innovation potentials
      • 4.3.3 Evaluated and prioritized new innovation potentials
    • 4.4 Adapt innovation portfolio
      • 4.4.1 Adapted innovation portfolio
      • 4.4.2 Portfolio strategy
      • 4.4.3 Portfolio lifecycle
      • 4.4.4 Dynamically allocate resources
  • 5 Organizational Anchoring of Strategic Innovation
    • 5.1 Agile, decentralized project organization
    • 5.2 Innovation board and central innovation management
    • 5.3 Anchoring the innovation clusters in the corporate organization
    • 5.4 Innovation culture
  • 6 Growth through Innovation

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