The Corona pandemic presents many companies with one of the greatest challenges of recent decades. But just like crises in the past, it brings not only enormous risks and problems, but also great opportunities for companies. It is not only important to get through the crisis successfully. Companies can also become more successful through the crisis. In this book, we describe how this double “success through the crisis” can be achieved in light of the Corona crisis. Based on the findings of past crises, current studies on the Corona crisis and our own developed instruments and methods, this work offers a strategic guide for times of crisis and beyond.
Book
Erfolgreich durch die Krise
Strategy development in times from financial crisis to Corona


Publication Data
Publication:
Language:
German
Pages:
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Authors
Florian Lanzer
Author, Lecturer & Advisor
Self-employed
Lucas Sauberschwarz
Managing Partner
venture.idea
Dr. Lysander Weiss
Partner
venture.idea
Chapter overview:
- Fundamentals for dealing with crisis situations
- ~Classical courses of crisis development
- ~Operative immediate measures for crisis management
- ~Basic approaches to crisis strategies
- ~Essential change processes in crisis management
- Strategy development in times of crisis
- ~Creating a new basis for decision-making: strategic goals and criteria
- ~Review current activities: Targeted portfolio optimization
- ~Sensing and evaluating a changed environment: opportunities and risks
- ~Review existing business model: Strengths and weaknesses
- ~Renew strategic planning: New strategic fields of action
- ~Set up strategic roadmap: Specific options for action
- ~Establish continuous adaptation: Dynamic strategy process
- Outlook: After the crisis is not before the crisis.
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