In today's complex world, the concept of innovation is of high importance for both large and small companies. However, the classic instrument - the "innovation funnel" is no longer up to date and is even a hindrance. In his guest article for the business magazine Forbes, Lysander Weiß not only uncovers this problem, but at the same time puts forward the thesis of a necessary elimination of this "innovation funnel". As an alternative, he presents 5 steps to innovate more efficiently in a targeted manner.
Article
Abandon your innovation funnel
Five steps to follow, to innovate with impact
![](https://assets.website-files.com/5c10d72627f39a4571ae494e/6304dda99e7a9f4d032e1486_1587657171749.jpeg)
![](https://assets.website-files.com/5c10d72627f39a4571ae494e/6304dda99e7a9f4d032e1486_1587657171749.jpeg)
Publication data
Publication:
Language:
Page numbers:
Download size:
Format:
Authors
No items found.
Oops! Something went wrong while submitting the form.