Abandon your innovation funnel

In today's complex world, the concept of innovation is of high importance for both large and small companies. However, the classic instrument - the "innovation funnel" is no longer up to date and is even a hindrance. In his guest article for the business magazine Forbes, Lysander Weiß not only uncovers this problem, but at the same time puts forward the thesis of a necessary elimination of this "innovation funnel". As an alternative, he presents 5 steps to innovate more efficiently in a targeted manner.