Abandon your innovation funnel

In today's complex world, the concept of innovation is of high importance for large as well as small companies. However, the classic instrument – the "innovation funnel" – is no longer up-to-date and even obstructive. In his guest article for the business magazine Forbes, Lysander Weiss not only reveals this problem, but also puts forward the thesis of a necessary elimination of this "innovation funnel." As an alternative, he presents 5 steps to innovate more efficiently in a targeted manner.