At the time of the project, one of the goals of the energy company innogy was to generate growth through new, innovative business areas. The task of venture.idea was to support the company in developing new business models in the area of the "Machine Economy", in particular at the interface of blockchain technology with energy and new mobility.

The project commenced with a comprehensive analysis phase, aggregating, analyzing, and synthesizing the client's internal conditions (critical factors of the business model), relevant external developments (trends, technologies, etc.), and specific technology application scenarios / use cases. Based on this information, venture.idea developed new, tailor-made business models for the "Machine Economy" sector. A comprehensive corporate partnering strategy was developed for their successful implementation. Subsequently, support was provided for the foundation and development of a spin-off.

At the end of the project, the client had a multitude of tailor-made, promising business models and initial implemented blockchain mobility projects, which ultimately led to the corporate startup "MotionWerk" and the foundation "Share & Charge."