Hymer is the European market leader in the caravan and motorhome sector. venture.idea's task was the conception and development of a revolutionary motorhome, up to the trade fair prototype.

Through intensive customer research using a variety of methods, unique customer needs (pain points) were identified. These formed the basis for a systematic development of innovative solution concepts. After selecting the most promising solution, venture.idea supported the client in building a trade fair prototype for exhibition just 12 months after the project began. In addition, supporting measures such as the establishment of a customer community, the introduction of an idea management tool, and the creation of an interactive inspiration database were implemented.

The developed "Hymer DuoCar" was awarded the European Innovation Prize of the CMT trade fairs and the Best of Consulting Award 2018 from WirtschaftsWoche. Both interested parties and the trade press celebrated the vehicle as a "sensation" and "revolution." Series production started in 2019.